Search Engine Optimisation
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Search Engine Optimisation ~
SEO Strategist For Creatives, Florists + Small Businesses
You’ve built a business. Now let’s make sure people can find it
I create SEO strategies that make it easier for the right clients to find you - practical, affordable SEO packages. I also offer white label SEO for web designers.
LOCATED IN MANCHESTER, UK
SEO FOR CREATIVES, FLORISTS AND SMALL BUSINESSES THROUGHOUT THE UK AND ALSO THE USA
Here are three reasons why as an SEO Strategist I gets results:
Tailored Strategy, Not Templates: Every business is different, so every SEO strategy should be too.
Understanding Your Business : I take the time to learn your industry, customers, and goals so every action supports growth.
Clear Communication: I explain what we’re doing and why, so you always know how SEO helps your business.
What is SEO and Why Does It Matter?
SEO (Search Engine Optimization) helps your ideal clients find you instead of your competitors. Search engines like Google can easily understand what your business offers, and show it to the right people searching for your products or services - whether you’re a creative, florist or small business.
Even the most beautifully designed website won’t be seen if it isn’t optimised for search.
SEO helps your business appear where it matters most: in search results. It also builds long-term visibility and credibility. Unlike paid ads that stop when your budget runs out, SEO continues working behind the scenes — helping new clients discover your business month after month.
SEO SUCCESS STORIES
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![woman in half moon yoga pose]()
Joanna Dunn Yoga: SEO Setup +Monthly SEO Maintenance
The biggest change I’ve seen since working with Clare is that my retreats are filling way earlier than they were a year ago. One of my retreats recently filled up seven months early. Three or four years ago, I was in tears after a retreat that I worked so hard to fill and actually lost money on. I was close to quitting and finding other work.
My rankings are improving and my visibility is much higher. Although my local ranking has been strong for some time, I’m now seeing visibility regionally and even nationally. Working with Clare has made a huge difference to my business and my confidence
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![bride holding bouquet of flowers]()
SEO Success Highlight
Our biggest SEO win has been landing on page one for locally focused keywords - a total game-changer in connecting with the right couples nearby.
With optimised on-page SEO, location-rich blog content, and a steady keyword strategy, we’re now showing up where it matters most. The result? More visibility, more dream clients finding us online,
WEDDING + EVENT FLORIST
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BUSINESS COACH
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YOGA STUDIO
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TATTOO PARLOR
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INTERIOR DESIGNER
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PILATES STUDIO
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CONSULTANCY FIRM
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LIFESTYLE BRAND
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TALENT CO-ORDINATOR
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WEDDING + EVENT FLORIST - BUSINESS COACH - YOGA STUDIO - TATTOO PARLOR - INTERIOR DESIGNER - PILATES STUDIO - CONSULTANCY FIRM - LIFESTYLE BRAND - TALENT CO-ORDINATOR -
STEP ONE
SEO FOUNDATION
SEO doesn’t have to feel overwhelming, for you to start showing up in Google results, I make the process:
clear
approachable
tailored to your business
I’ll take a close look at your website and business and dive into a:
full SEO audit
keyword research
technical SEO checklist
content gap analysis
From there, you’ll receive a clear, actionable roadmap that outlines exactly what’s working, what needs improvement, and the next steps to boost your rankings on Google
STEP TWO (OPTIONAL ADD ON)
SEO IMPLEMENTATION
If you’re short on time, or SEO isn’t up your street, I can put the key recommendations from your SEO roadmap into action, giving your website a strong, strategic baseline that sets you up for long-term growth.
This optional done-for-you service is ideal if you’re ready to hand the SEO action plan over to an SEO strategist (that would be me!) to implement, so you. can focus on running your business
MONTHLY SEO RETAINER
Ongoing results tracking and strategic guidance to ensure your SEO continues driving growth. I’ll also keep an ongoing technical SEO checklist to keep your website and SEO running smoothly behind the scenes. This regular reporting shows exactly how your optimisation efforts are performing and where to focus next.
SEO WHITE LABELLING
Seamless SEO support for web designers and agencies. I'll work behind the scenes to deliver SEO results your clients will love, while you focus on the creative and relationship side.
Ready for SEO that supports your business growth?
Hi! I’m Clare
I’m an SEO strategist helping creatives, florists and small business owners get found online with SEO that attracts more of the right clients and creates steady, reliable visibility.
Clients come to me because they’re ready for more inquiries, more bookings, and more of their ideal clients discovering what they do. Sometimes that’s about showing up in local search, getting customers through the door, and other times it’s about building a stronger presence overall.
I know how overwhelming SEO can feel when you’re already wearing every hat in your business. That’s why as an SEO consultant I keep my process clear, collaborative, and supportive, so you can focus on your work while I make sure the right people are finding you.
SEO Strategy Results
Smart SEO = 108% Increase in Traffic
A client saw a 108% increase in website traffic from a single blog post answering “How far ahead can you make a cheese board?”
With the right SEO foundation, keyword research, and competitor analysis, their post tapped into what people were already searching for, keeping the business relevant, driving consistent website traffic, and putting them in front of their ideal clients. The result? More clicks and more sales.
From Quiet Interest to Sold-Out Yoga Retreats
When your SEO is working, it shows. One of my clients in the yoga space has seen multiple retreats book out months in advance, with waitlists filling up quickly. That kind of visibility doesn’t happen by accident, it comes from marketing efforts and having the right SEO foundation in place so the people searching for your services can actually find you.
Whether you’re running retreats, offering local services, or growing your small business, SEO helps convert into real bookings.
Stronger Search Visibility: More Keywords, More Impressions, More Clients.
Over the past three months compared to the same period last year, a wedding and event florist has seen strong growth in their keyword rankings and visibility.
Impressions for important search terms have increased significantly, with some growing by nearly 50% and others by more than 80%.
This steady improvement shows how a focused SEO strategy, built on keyword research, content writing and SEO, competitor insights, and consistent optimisation can help businesses gain momentum, reach more of their ideal clients, and stay competitive in search results over time.
frequently asked SEO questions
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I focus on strategies that actually work for growing small businesses, not enterprise-level tactics that don’t fit your reality.
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Yes. A website without SEO is like having a shop with no sign outside—people won’t know you’re there. SEO setup helps your site show up when potential clients are searching for your services online, whether you’re a local business or aiming for a wider audience.
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Absolutely. I regularly collaborate with designers, developers, and in-house teams.
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Yes, I offer monthly SEO maintenance tailored to your business needs. This typically includes reporting, performance analysis, and blog optimization—keeping your SEO strategy active so you can continue to grow.
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Yes. I provide white label SEO services for web designers working with Squarespace, Wix, Shopify, and WordPress. If you’re a designer looking to add SEO to your client offerings without the in-house workload, I can support you behind the scenes.
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Yes, I adapt proven SEO strategies to your business, no matter your field.
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White label SEO means an SEO expert provides services that you can rebrand as your own. It lets designers, agencies, or freelancers offer SEO to their clients without having to take on the work themselves
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Content writing and SEO give small businesses a competitive edge by helping them show up where their ideal clients are searching. Whether it’s blog posts, service pages, or newsletters, optimized content improves your chances of being found and trusted