Seasonal relevance is a powerful strategy in content creation, helping you connect with your audience at just the right time. When you write blogs that tap into seasonal trends or common questions tied to specific times of the year, you can drive significant traffic to your website.

want to share a few simple steps you can take to get over the hurdle of website visibility and attract your dream clients without feeling overwhelmed.

Let’s dive into five actionable tweaks you can make to your site.

Imagine this: You open your inbox to see a message that says, “I found you on Google!”

If that sounds like music to your ears, you're not alone. For many creative professionals and small business owners, attracting clients who are genuinely interested in your work is the dream. And a well-crafted SEO strategy can make that dream a reality, helping you connect with people who need exactly what you offer.

What happens when a well-optimized website meets an active social media presence? Pure magic. Combining these two forces doesn’t just double your online impact; it multiplies it, opening up fresh avenues for visibility, credibility, and conversions.

Launching a new pilates class in an unfamiliar area can feel like a challenge, especially when your website isn’t doing much to help potential clients find you. In this case study, we explore how a Pilates instructor worked with me to refresh their website, optimize it for search engines, and successfully grow their business in a new location. Along the way, we’ll highlight strategies like local SEO, backlinks, and creating valuable content to keep your website working for you long after the launch. These strategies can be applied to any local business.

Starting your own floral design business, whether you’re working from a home studio or renting a space, can be exciting—but it can also feel a bit overwhelming. When I started my floral design business, I remember feeling exactly the same way. I knew I needed a website, but I wasn’t 100% sure what to include or where to start. If you’re in that same boat, you’re not alone.

Remember, SEO is about more than just search rankings—it’s about getting your business in front of your ideal clients, building trust, and showing the world what you have to offer.

As a small business owner, your website is one of the most important tools for showcasing your work, attracting clients, and building your brand online. With so many website platforms available, how do you choose the right one for your business?

In this guide, I compare five popular platforms—Squarespace, WordPress, Wix, Shopify, and Showit—based on the needs of small business owners like florists, wedding and event planners, photographers, interior designers, and other creatives - folks with either no e-commerce or limited e-commerce needs. I’ve used all of these platforms, at one time or another, either for my (now retired) floral business or for clients.

Search Engine Optimization (SEO) is essential for businesses trying to gain online visibility and attract potential customers. Yet, many small business owners fall into common traps that could be costing them clicks, leads, and sales. Whether you're just starting out or looking to refine your SEO strategy, knowing what mistakes to avoid can be the key to improving your website’s ranking.

As a creative entrepreneur, you wear many hats—designer, marketer, business owner, and more. SEO (Search Engine Optimization) might feel like just another overwhelming task to add to the list, but it’s essential for getting your business noticed online. The good news? You don’t need to be an SEO expert to implement simple, effective techniques that will help your website rank higher in search results.

As a florist, whether you’re just starting out, specializing in weddings and events, or have an established business, your online presence is crucial for attracting new clients and growing your brand. One often overlooked yet incredibly powerful tool in your SEO toolkit is the

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As we approach the end of the year, it’s the perfect time to start planning how you want your business to shine in 2025. Whether you’re an artist, writer, floral designer, or any other creative entrepreneur, a strong online presence will be key to your success in the coming year. One of the best ways to ensure a strong start is by focusing on your

SEO

There’s a lot of misinformation out there about SEO (Search Engine Optimization), so let’s clear up some common myths!

I’ve put together a helpful list of six tasks as wedding florists you can outsource. Running a wedding and events floristry business can feel like juggling a hundred tasks at once. From consultations to creating stunning flower arrangements, you can potentially be spinning quite a few plates when you have started your own flower business!. I know, I’ve been there. I ran my own successful floral design company for almost six years.

There are many benefits of having a blog for your website, not just for wedding and event florists but for any business with a website and looking to increase website visibility and attract your dream clients. When it comes to writing blogs and uploading them to your website, consistency is key. However, if you have time to write just one blog a month dive right in… one blog is better than no blog!

Today, we’re diving into a topic that is (of course) very close to my heart and vital for anyone looking to make their mark online—SEO (Search Engine Optimization). Whether you're a florist just starting out or a seasoned creative, ensuring your website is optimized for search engines is crucial. But how do you know if your site needs an SEO overhaul? Here’s how I break it down, and remember if you have any questions please feel free to send me an email directly HERE. I’m always happy to answer any questions you may have - no commitment required!!

The SEO strategy for Simple Life Things successfully addressed their challenges and achieved their objectives. By focusing on: Keyword research, E-commerce and Shopify optimization, Local listing enhancements/Google Business Profile, Effective link building

We worked to significantly improved the organic traffic and user engagement. The outsourced Pinterest integration also boosted off-site SEO efforts, further contributing to their success. Continuous analytics ensured that strategies remained effective, driving sustained growth and visibility.

As a website designer, I specialize in creating beautiful, functional Squarespace websites for creatives, therapists, and freelancers. My clients primarily book their clients through word of mouth and don’t necessarily need to climb the ranks of Google. However, they do require a website that clearly explains who they are, where they are, and what they offer. Squarespace, with its powerful features and intuitive design, is the perfect platform to help you make a lasting impression.

I want to share some insights from my journey of running a floral design company here in Los Angeles, California and being a wedding and event florist. For six years, as well as the flowers, I worked on the backend of my website and revealed another passion… SEO!

This eventually led me to my current blog writing and SEO strategy business.

Keywords for Instagram, for blogs, for your website… but what are they and where do you find them?

In today's digital age, small businesses face the unique challenge of competing with larger, well-established companies. The internet has leveled the playing field to some extent, but to truly stand out, small businesses need to leverage every available tool.