A simple guide to meta descriptions—what they are, why they matter, and how to write one that helps your website get seen.

When someone searches for something on Google and your website pops up, they’ll see two things first: your page title and a short snippet underneath it. That snippet? It’s called a meta description—and it plays a small but important role in your SEO.

If your website doesn’t feel like you, it’s hard to feel proud of sharing it. You might hesitate to include the link in your Instagram bio or cringe when someone asks to see your portfolio. Sound familiar?

That was exactly where one of my recent clients found herself.

She reached out knowing her current website wasn’t doing her work justice. In her words, it felt embarrassing—a clunky site that didn’t reflect her creativity or the quality of her services. She wasn’t sure how to integrate text and imagery in a way that looked seamless and professional. And beyond the aesthetics, she wanted a website that would help her attract more clients and grow her business.

Backlinks are an essential component of search engine optimization (SEO). They act as a vote of confidence for search engines, indicating that other websites find your content valuable and worth linking to. When search engines see numerous high-quality backlinks pointing to your website, they interpret it as a sign of authority and trustworthiness.

Starting your own floral design business, whether you’re working from a home studio or renting a space, can be exciting—but it can also feel a bit overwhelming. When I started my floral design business, I remember feeling exactly the same way. I knew I needed a website, but I wasn’t 100% sure what to include or where to start. If you’re in that same boat, you’re not alone.

What happens when a well-optimized website meets an active social media presence? Pure magic. Combining these two forces doesn’t just double your online impact; it multiplies it, opening up fresh avenues for visibility, credibility, and conversions.

Here’s how, plus a few steps to make it happen if you’re working on  SEO yourself.

Seasonal relevance is a powerful strategy in content creation, helping you connect with your audience at just the right time. When you write blogs that tap into seasonal trends or common questions tied to specific times of the year, you can drive significant traffic to your website. For instance, a blog post like How Far Ahead Can You Make a Cheese Board? from Simple Life Things, written last year, remains a perfect example of how seasonal content can stay evergreen and continue delivering value.

As a former floral designer who ran my own wedding and event business for over six years, I know how many hats you wear as a florist. You're designing, sourcing, delivering, and nurturing relationships, all while trying to market your business to bring in new clients. It’s a lot.

When I first started, I struggled to figure out how to make my website stand out. But over time, I developed an SEO strategy and honed my web design to connect with the right clients and increase bookings. Today, I want to share a few simple steps you can take to get over the hurdle of website visibility and attract your dream clients without feeling overwhelmed.

Imagine this: You open your inbox to see a message that says, “I found you on Google!”

If that sounds like music to your ears, you're not alone. For many creative professionals and small business owners, attracting clients who are genuinely interested in your work is the dream. And a well-crafted SEO strategy can make that dream a reality, helping you connect with people who need exactly what you offer.

In today’s instant-gratification world, it’s easy to get swept up in wanting quick wins and immediate results—especially for small business owners who are juggling multiple responsibilities. But when it comes to your online presence, SEO (Search Engine Optimization) is where a steady, long-term approach can make all the difference. This strategy is like planting a garden: it requires patience, consistent care, and trust that those little green shoots will grow into something beautiful over time.

As a florist, whether you’re just starting out, specializing in weddings and events, or have an established business, your online presence is crucial for attracting new clients and growing your brand. One often overlooked yet incredibly powerful tool in your SEO toolkit is the meta description. In this post, we'll explore what meta descriptions are, why they matter specifically for florists, and how you can easily optimize them to attract more clients.

When it comes to SEO (Search Engine Optimization), misinformation abounds. If you're looking to improve your website’s visibility and attract more visitors, it can be helpful to separate fact from fiction. Let's clear up some of the most common SEO myths and set the record straight.

Myth 1: SEO is a One-Time Task

One of the biggest misconceptions about SEO is that it’s a “set it and forget it” strategy. Fact: SEO is an ongoing process that requires regular updates and adjustments. Search engine algorithms constantly evolve, and so does your competition. To maintain and improve your rankings, you need to keep up with these changes. Think of SEO as a long-term investment rather than a quick fix.

I’ve put together a helpful list of seven tasks a wedding florist can outsource. Running a wedding and events floristry business can feel like juggling a hundred tasks at once. From consultations to creating stunning flower arrangements, you can potentially be spinning quite a few plates when you have started your own flower business!. I know, I’ve been there. I ran my own successful floral design company for almost six years.

There are many benefits of having a blog for your website, not just for wedding and event florists but for any business with a website and looking to increase website visibility and attract your dream clients. When it comes to writing blogs and uploading them to your website, consistency is key. However, if you have time to write just one blog a month dive right in… one blog is better than no blog!

I want to share some insights from my journey of running a floral design company here in Los Angeles, California and being a wedding and event florist. For six years, as well as the flowers, I worked on the backend of my website and revealed another passion… SEO!

This eventually led me to my web design and SEO strategy business.

In today’s digital landscape, small businesses face the challenge of standing out against larger, more established brands. The good news? Strategic keyword use can help you increase your online visibility, attract the right audience, and boost your website traffic—without paying for ads.

We’ve all searched for a recipe, travel blog, or wedding vendor, only to land on a page stuffed with awkward, repetitive keywords. Not only is it annoying for readers, but Google now penalizes websites that try to manipulate rankings this way.

In today’s digital world, where online visibility is everything, one of the most effective ways to rank higher on Google and drive organic traffic is through backlinks. If you’re a wedding professional, lifestyle brand, or creative entrepreneur, backlinks can elevate your SEO strategy, increase your website authority, and bring more potential clients to your site.

Blogging isn’t just about putting words on a page, it’s a powerful marketing tool that can grow your business, improve your online visibility, and attract more of the right clients. Whether you’re a florist, wedding planner, interior designer, or creative entrepreneur, a well-optimized blog can set you apart, establish your expertise, and drive organic traffic to your website.

But let’s be real: not everyone loves the word “blog.” And that’s okay! Call it a journal, a news page, industry insights, or an inspiration hub—whatever fits your brand best. The key is consistently sharing valuable content that connects with your audience and helps your business grow.

Now, before you start writing, let’s get clear on what you actually want your blog (or whatever you call it) to do for your business.

I’m always tweaking my website, I can’t help myself! A well-maintained website with strong SEO (Search Engine Optimization) isn’t just nice to have - it’s essential. Search engines love fresh, optimized content, which means better Google rankings, more visibility, and ultimately, more leads for your creative business.

If you’re a wedding florist, planner, lifestyle brand, or creative entrepreneur, keeping your website updated ensures it’s working for you 24/7, attracting your ideal clients and boosting your online presence.