5 Simple Things Florists Can Add To Their Website and Attract Ideal Clients
As a former floral designer who ran my own wedding and event business for over six years, I know how many hats you wear as a florist. You're designing, sourcing, delivering, and nurturing relationships, all while trying to market your business to bring in new clients. It’s a lot.
When I first started, I struggled to figure out how to make my website stand out. But over time, I developed an SEO strategy and honed my web design to connect with the right clients and increase bookings. Today, I want to share a few simple steps you can take to get over the hurdle of website visibility and attract your dream clients without feeling overwhelmed.
Let’s dive into five actionable tweaks you can make to your site.
1. Create a Clear Homepage Headline That Speaks to Your Ideal Client
The first thing your website visitors should see is a headline that tells them who you are, what you do, and why you’re the perfect florist for them. When I first started, I didn’t realize how much this mattered. A generic “Welcome to My Website” doesn’t cut it, your ideal client needs to know they’ve found the one.
Try something like this:
"Crafting vibrant, sustainable floral designs for couples in [Your Location]."
This small tweak makes it clear who you serve and incorporates important keywords that help with your SEO. It also speaks directly to the kind of clients you want to attract.
2. Highlight Your Work with a Portfolio That Tells a Story
I can’t emphasize enough how much your portfolio matters. Your photos are your most powerful sales tool, but pairing them with a story makes them even more effective.
When showcasing a wedding or event, include captions that highlight the design, the season, and even your process. For example:
"A romantic summer wedding featuring a cascading bridal bouquet with locally grown dahlias, garden roses, and clematis."
Adding these descriptive details doesn’t just resonate with potential clients, it also helps search engines understand your content.
3. Write an ‘About’ Page That Shows You Understand Their Needs
Your ‘About’ page is more than just a space to share your journey, it’s where you connect with your ideal client. As someone who’s been in their shoes, you know your clients want to feel confident that you get them.
Talk about your expertise, but also highlight how you solve their problems. For example:
"I understand how important it is for your wedding floral designs to reflect your vision and wow your guests. My six years of experience as a floral designer taught me the importance of balancing creativity and listenting to wedding client, so your flowers are truly beautifiul and reflect you as a couple"
This approach builds trust while incorporating keywords like “floral designer” or “wedding flowers.”
4. Start a Blog to Educate and Inspire
Blogging might feel like just one more thing on your to-do list, but it’s one of the best ways to bring consistent traffic to your website. I started blogging to share insights and inspiration, and it became a key part of how I connected with clients.
Some blog topics you can start with:
"How to Choose the Right Flowers for Your Fall Wedding."
"Behind the Scenes of Creating a Show-Stopping Ceremony Arch."
"5 Questions to Ask Your Florist Before Booking."
By answering common questions and showcasing your expertise, you’re not only helping your clients but also improving your SEO. If you’re stuck on where to start, my SEO Premium Guide for Florists includes 50 researched keywords to use in your blog posts, website copy, and social media.
5. Sprinkle Testimonials Throughout Your Site
Bringing that sense of trust online with testimonials is invaluable.
Don’t hide your testimonials on a single page, feature them throughout your website. Place them on your homepage, portfolio page, and even your contact page. Pair them with images of your work to create a strong connection.
For example:
"Clare’s floral designs were the highlight of our wedding! She perfectly captured our vision, and the arrangements were even more stunning than we imagined. Guests are still talking about them!"
Including keywords like “wedding” or “floral designs” in your testimonials gives your SEO a nice little boost.
Getting Over the Hurdle
I know firsthand how overwhelming it can feel to manage your website while running a floral design business. But these small, strategic changes can make a world of difference in attracting the clients you dream of working with.
If you’re ready to take it a step further, check out my SEO Toolkit for Florists. It’s also packed with 50 researched keywords to help you write copy that gets noticed and drives the right clients to your site.
You’ve already built something beautiful with your business, now let’s make sure people can find it.
