The Importance of Refreshing Your Website for Better SEO and Google Ranking
I’m always tweaking my website, I can’t help myself! When your website sparkles with great SEO search engines rank it favorably which, of course, means more eyes on your website, more leads and potential wedding clients.
I spent several years running my own successful floral design business before pivoting to work with creatives on their website and blog writing SEO.
Below I delve into why this practice is crucial for improving SEO (Search Engine Optimization) boosting your Google ranking and I include a few handy tips for the wedding industry, lifestyle brands, creatives and to be honest most small businesses!
I also work with clients refreshing their websites for online success, so if this is a service you’d like to take advantage of you can inquire HERE.
Enhancing User Experience
Your website is often the first point of contact for potential wedding clients. An outdated or stagnant site can deter visitors and give a poor impression of your fabulous business.
User experience can be enhanced by:
Improving Navigation: Ensure that potential wedding customers can easily find information, browse your portfolio and contact you.
Contact Form: If you have a contact form connected to your CRM such as 17 Hats be sure to check that this is still active and relevant to your offerings. You want to make it as easy as possible for people to get in touch.
Optimize Load Times: Speed is key to retaining visitors. Updated websites tend to be more optimized for faster loading keeping eyes on your website and not the competition.
Mobile Responsiveness: With more users accessing websites via mobile devices, a refreshed site can be optimized for various screen sizes, providing a seamless experience across devices. Remember to take a look at your website in mobile view - is it formatted correctly?
Boosting SEO Performance
Search engines like Google prioritize websites that are regularly updated with fresh content.
Here's how website updates contribute to better SEO:
Keyword Optimization: Refreshing your content allows you to incorporate relevant keywords that potential customers might use when searching for services in your industry. Google offers a free resource for researching keywords: Google Keyword Planner.
Content Quality: High-quality and relevant content, such as blog posts, updated service descriptions, customer testimonials and imagery from past weddings and events (portfolios) can improve your website's authority and relevance.
Tip: older blog posts sitting on your website can be refreshed easily with relevant keywords, or you can add paragraphs here and there (remember the keywords!) l Remember to link back to your website (onpage) and off your website (off page eg to the wedding venue you worked at) check all of your links are working correctly within your blog posts.
Tip: When updating photos on your website be sure to include ALT tags they play a crucial role in website accessibility. Describe what you see in the image eg bride holding bouquet standing on church steps.
Squarespace: ALT Text
Visual Refresh: Update design elements, such as color schemes, fonts, and imagery, to reflect current trends and maintain a visually appealing website.
Optimize for Local SEO: For florists and wedding professionals, optimizing content for local searches (e.g., "wedding florist in [city]") can significantly enhance visibility.
Improving Google Ranking
Google's algorithms favor websites that are dynamic and engaging. Keeping your website updated can positively impact your Google ranking in several ways:
Regularly refreshing and updating your website is a fundamental practice for small business entrepreneurs in the floral and wedding industries. By prioritizing website maintenance and keeping content fresh, you can improve SEO performance, boost Google ranking, and ultimately attract more wedding clients. Your website is a powerful tool for business growth and success and should be working for you 24 hours a day.
Let me know how it goes!
If you’d like to dive deeper into website SEO success you can sign up for my free guide right HERE.
