Website in a Week: From "Embarrassing" to Aligned — A Squarespace Website That Reflects the Brand and Brings in Inquiries
If your website doesn’t feel like you, it’s hard to feel proud of sharing it. You might hesitate to include the link in your Instagram bio or cringe when someone asks to see your portfolio. Sound familiar?
That was exactly where one of my recent clients found herself.
She reached out knowing her current website wasn’t doing her work justice. In her words, it felt embarrassing—a clunky site that didn’t reflect her creativity or the quality of her services. She wasn’t sure how to integrate text and imagery in a way that looked seamless and professional. And beyond the aesthetics, she wanted a website that would help her attract more clients and grow her business.
What she needed was a fresh start—one that combined thoughtful design, strategic structure, and smart SEO. So we spent a month gathering copy, branding, imagery and crucial information about her business goals and built a Squarespace website in a week.
Here’s how it all came together.
The Problem: A Website That Didn’t Reflect Her Business
When she came to me, she already had a clear vision of who her dream clients were—brides looking for custom wedding invitations and day-of stationery. Her work was beautiful, high-touch, and artistic. But her old website didn’t show any of that.
The layout felt dated and disconnected from her brand. It lacked flow, and there was no clear messaging or pathway for potential clients. She knew it wasn’t doing her business justice—but she didn’t have the time or the strategy to overhaul it on her own.
She needed a website that felt elevated, cohesive, and personal. One that would:
Showcase her work beautifully
Reflect her artistic style and process
Build trust with potential clients
Encourage inquiries and bookings
Get found on Google with SEO strategy
The Goal: A Website That Speaks to Her Ideal Clients
Together, we defined what success would look like:
A site that felt welcoming and elegant, just like her designs
Clear calls to action to generate more leads
A seamless flow of imagery and text that told her story
A strong visual brand carried from Instagram through to the website
Strategic copy and structure to improve her search engine visibility
She didn’t need a giant website—she needed a focused, thoughtful one. One that reflected her craft and gave potential clients a clear, confident experience from start to finish.
The Process: Strategy Meets Design
I guided her through my Website in a Week process, starting with prep work: brand visuals, imagery, content prompts, and SEO keyword research. From there, I designed a site refining and adapting a Squarespace template, tailored to her brand.
Here’s what went into the build:
A homepage designed to make a visual impact and reflect her signature style
A services page to educate clients on her process
A portfolio/gallery page showcasing her beautiful stationery work
A simple, welcoming contact page
Strategic internal linking and SEO copy to drive organic traffic
We also focused heavily on brand continuity. She had an engaged audience on Instagram, so it was important that her site felt like a natural extension of what people already loved about her brand—warm, creative, and personal.
One of the biggest takeaways for her? Learning how much strategy goes into a website beyond just its appearance. When done right, your website isn’t just a digital business card—it’s a powerful tool for getting more leads and growing your visibility online.
The Role of SEO: Helping Her Get Found Online
While the site looked clean and refined, we also focused on what happens behind the scenes—SEO strategy. Many small business owners and creatives overlook this part, but it’s one of the most important.
I did keyword research based on her niche and target clients, then wove SEO-friendly phrases naturally into her headlines, page titles, meta descriptions, and image alt text. This means that over time, she won’t just rely on social media for visibility—she’ll start attracting clients through organic search too.
We targeted phrases like:
Custom wedding stationery
Wedding invitation designer [location-based]
Elegant wedding invitations for modern brides
She’s now set up to grow her site traffic steadily—without needing to post daily on social media.
The Result: A Website That Feels Like Home
When we launched her new website, she told me she finally felt confident directing potential clients to it. It now feels aligned with her brand and the experience she offers—creative, refined, and thoughtful.
It sends the right message. It tells her story. It works.
And even better? She’s already seeing more inquiries come in through the site, including from people outside of her immediate network—something she hadn’t experienced before.
This is the power of a strategic, well-designed website for small businesses and creatives. It’s not just about looking good—it’s about working smarter, reaching more people, and building trust the moment someone lands on your homepage.
What Made It Work
This wasn’t a full-blown rebrand or a months-long custom build. It was a simple, focused website built in just five days—with the right strategy behind it.
Here’s what made it effective:
Intentional design: Every page had a purpose.
Built-in SEO: So she could get found by dream clients online.
Brand consistency: A seamless experience across social and site.
Ease of use: Built on Squarespace, so she can update it anytime.
Clear communication: Her process is explained in a way that invites inquiries, not confusion.
It’s a great example of how creatives and service providers can level up their business—quickly and affordably—with the right support.
Ready to Build a Website That Actually Works?
If your current site feels disconnected—or if you’re relying on Instagram alone—it might be time for a change.
A website in a week might be exactly what you need: a custom-designed, SEO-optimized site that reflects your brand and makes it easier for people to say yes to working with you.
I work with creatives, wedding professionals, florists, designers, and other small businesses who want:
A beautiful online presence
More inquiries from the right clients
Brand continuity across all platforms
Clear, simple design that speaks directly to their audience
Let’s build a Squarespace website that feels like home—and helps your business grow.
Check out her website HERE and if you’d like more info about my Squarespace website design in a week take a look below.
