Boosting Organic Traffic: Simple Life Things LLC Case Study
A business specializing in charcuterie and cheese platter services in Los Angeles.
Simple Life Things faced various challenges:
High Competition:
The marketplace is a competitive one with similar services.
Local Business Model:
Operating without a storefront, they rely heavily on deliveries and pickups - no foot traffic
Basic on site SEO
Their Shopify website had basic SEO and not all elements were optimized to their full potential
Google Business Profile
Required full optimization and reviews
To tackle these challenges, I devised a robust SEO strategy centered around five key elements:
Shopify SEO Optimization
Local SEO Optimization
Content SEO (Blogging)
Pinterest Integration for Social SEO
My Approach:
1. Keyword Research
I conducted extensive keyword research to pinpoint the terms potential customers used. Analyzing competitors' keywords and trending industry terms allowed us to discover new opportunities.
2. E-commerce SEO Optimization
Using keyword research insights, I optimized e-commerce product listings by:
Enhancing URLs
Optimizing product images
Refining product descriptions
3. Shopify SEO Optimization
Improvements to the Shopify website included:
Enhancing site speed
Compressing images
Optimizing URLs, title tags, and meta descriptions
Refining content
Integrating Pinterest features for better social media linkage
4. Local SEO Optimization/Google Business Profile
Local SEO efforts focused on:
Optimizing local listings
Refining on-page listings and descriptions
Optimizing product photos
Creating optimized posts
Gathering and responding to testimonials
5. Link Building
Simple Life Things built relevant links through:
Developing local, national, and industry-specific links: TV spots, press and PR events
6. Analytics
Using Google Analytics, Google Search Console, and other SEO tools, I gathered data to track performance and refine strategies.
Impressive Results
From Q3 and Q4 of 2023 to Q1 and Q2 of 2024, Simple Life Things saw remarkable improvements:
Organic Search Visits:
Increased by 30.56%
New Users:
Increased by 32.35%
Bounce Rate:
Decreased by 24.39%
Average Session Duration:
Increased by 22.92%
These metrics indicate substantial growth in organic search traffic, new user acquisition, and enhanced visitor engagement and retention.
Conclusion
The SEO strategy for Simple Life Things successfully addressed their challenges, achieved their objectives and put the user first.. By focusing on:
Keyword research
E-commerce and Shopify optimization
Local listing enhancements/Google Business Profile
Effective link building
We worked to significantly improve the organic traffic and user engagement. The outsourced Pinterest integration also boosted off-site SEO efforts, further contributing to their success. Continuous analytics ensured that strategies remained effective, driving sustained growth and visibility.
If you would like to set up a call to discuss how I can develop a SEO strategy to drive more users to your website, you can contact me below.
