Testimonial
"my website is warm, inviting, and colorful but polished. Clare uncovered some real gems to make my website more than just a portfolio, it’s now a tool that actually helps my business grow."
service:
web design, blog migration, seo strategy, lead magnet set up, flo-desk set up
A Bold Web Presence for Urban Marigold
When Urban Marigold approached me, their website wasn’t quite capturing the vibrancy of their floral designs, or the couples they wanted to attract. The site felt difficult to update, and didn’t reflect their recent work with larger floral installations and colorful weddings. Plus, navigating Showit and its WordPress blogging setup had become a major frustration.
The Goal: A Website That Attracts and Converts
Urban Marigold wanted a site that:
Showcased their bold, color-forward floral work
Spoke directly to engaged couples who prioritize sustainability
Was easy to update and navigate
Increased organic traffic through SEO
Established credibility with a strong portfolio and helpful content
Offered a free download to capture leads
The Approach: Bringing Strategy and Design Together
Using a Squarespace website template I reworked the website to feel polished, professional, and engaging while keeping the fun, relaxed tone that Urban Marigold is known for. The site now features:
Larger, high-impact floral portfolio images that reflect their recent work
Dynamic videos and animations that capture the personality of the brand
SEO-driven copy to attract the right couples
A pop-up for a free download to build their email list
A seamless blog transition, despite Showit’s quirks, I handled the migration, worked with support, and scheduled posts to roll out strategically
The Result: A Warm, Inviting, and Effective Website
The new Urban Marigold site feels vibrant, professional, and full of personality, with clear navigation and a stronger SEO foundation. Even in the short time since launch, the difference is noticeable.
Advice for Others Considering working with clare
"Come with a set of priorities and design ideas, but be open to what Clare will uncover for you. She goes above and beyond, tackling both the creative and technical aspects while finding new strategies to help your business. She truly takes the extra time to make sure everything is done right."