Seven Tasks Wedding Florists Can Outsource
I’ve put together a helpful list of seven tasks a wedding florist can outsource. Running a wedding and events floristry business can feel like juggling a hundred tasks at once. From consultations to creating stunning flower arrangements, you can potentially be spinning quite a few plates when you have started your own flower business!. I know, I’ve been there. I ran my own successful floral design company for almost six years.
Managing Inquiries and Scheduling Meetings:
Handling inquiries and scheduling meetings can be time-consuming. HoneyBook, 17 Hats or other CRM (Customer Relationship Management) software can efficiently manage your wedding and event client inquiries, schedule consultations, and ensure seamless communication between you and potential clients. This ensures that no lead falls through the cracks. Your client emails, wedding proposals and your inspiring, creative mood boards are organized in a way that maximizes your productivity.
SEO Website Optimization
Most of us started a floral design business because we wanted to design for weddings, events or flower delivery not be bogged down in the SEO optimization of our website. Turns out I discovered a passion for SEO alongside my flower business journey - I’m not sure that’s the norm!! I’ve now put my flower snips down and focus full-time on the my SEO services for florists and creatives.
If you’re just discovering SEO, it stands for Search Engine Optimization and SEO is crucial for boosting your floral design business's online visibility and attracting more local customers.
Here’s a simple breakdown of SEO (Search Engine Optimization) for floral design websites:
Keywords: Use specific words and phrases that people search for when looking for floral design services (e.g., “wedding flowers,” “floral arrangements,” “local florist”).
Content: Create high-quality, relevant content related to floral design. This could be blog posts, guides, or descriptions of your services. I have an easy to follow checklist for optimizing your blogs for SEO HERE. Consistently writing blogs (whether this once a week, every other week or once a month) and ensuring the blogs follow SEO format will have a positive impact on your website visibility and getting your services in front of your ideal client.
Meta Tags: Include keywords in meta titles and descriptions. These appear in search engine results and help attract visitors.
Image Optimization: Use clear, descriptive file names and alt text for images of your floral designs. This helps search engines understand what the images are about.
Mobile-Friendliness: Ensure your website works well on smartphones and tablets. A responsive design helps with both user experience and search rankings.
Local SEO: Optimize your site for local searches by including your business address, phone number, and local keywords (e.g., “florist in [Your City]”).
Backlinks: Get other reputable websites to link back to your site. This can improve your site’s credibility and search ranking.
Site Speed: Make sure your website loads quickly. Slow-loading sites can lead to higher bounce rates and lower search rankings.
User Experience: Ensure your website is easy to navigate and has a clear structure. A good user experience keeps visitors on your site longer.
Social Media: Engage with potential customers on social media and link back to your website. Social signals can indirectly influence search rankings.
Below you’ll find an all-in-one guide is designed specifically for floral designers who want to attract their dream clients and boost their online visibility with ease.
Building Proposals, Moodboards, and Flower Ordering:
Crafting proposals, mood boards, and flower orders requires attention to detail and creative flair. A skilled virtual assistant can assist in creating visually appealing proposals and mood boards tailored to each client's preferences. Additionally, they can help with sourcing and ordering flowers, ensuring that your inventory is well-managed and that you have the necessary supplies for upcoming projects.
Photo: West Imagery Photography
Blog Writing
Regularly publishing blog posts relevant to your niche is essential for attracting organic traffic to your website. A virtual assistant with expertise in content creation and SEO can conduct keyword research to identify topics of interest to your target audience. They can then write engaging blog posts that not only showcase your expertise but also improve your website's SEO ranking, ultimately driving more traffic to your site.
Updating A Website Portfolio and SEO Copywriting:
Your website portfolio is a visual representation of your work and plays a crucial role in attracting potential clients. A virtual assistant can help keep your portfolio up-to-date by adding photos and descriptions of recent weddings and events. Moreover, they can optimize the copy on your website with relevant keywords to improve its visibility on search engine results pages, making it easier for prospective clients to find you online.
Designing and Collaborating on Newsletters:
Newsletters are a powerful tool for staying connected with past clients and nurturing leads. A virtual assistant can collaborate with you to design visually appealing newsletters that showcase your latest projects, share tips and trends in the wedding industry, and promote any upcoming promotions or events. They can also manage the distribution and workflow of any newsletters, ensuring that they reach your target audience effectively.
Managing Email Signups and Lead Generation Workflows:
Building an email list is essential for nurturing relationships with potential clients and staying top-of-mind in a competitive market. Email management platforms such as Flo Desk, Mailchimp or Constant Contact can manage your email signup process, creating enticing lead magnets such as guides or to encourage visitors to subscribe. They can also set up automated workflows to deliver targeted content to subscribers based on their interests and engagement levels, ultimately generating interest and inquiries within your niche. I used Flo Desk for my email management. Their templates are modern, engaging and straightforward to use. If you’re interested in taking a look at Flo Desk I have a referral link HERE. Please note if you do decide to sign up I receive a small amount of monetary
I’d love to hear more about what helps you run your floral design business efficiently allowing you more time to focus on the passion aspects of your business.
“Clare is an absolute gem! Her expertise with SEO for my website and blogs has been invaluable. I just can’t wrap my head around that stuff, and she came in keyboard a blazin’ to help more traffic and google profile clicks happen. Because of Clare’s help I’m able to focus on the creative aspects of my job, while she makes sure my work is showing up online where it needs to be. I’m so relieved knowing she’s got my back”
