helpful SEO tools + RESOURCES FOR creatives, wedding florists + SMALL BUSINESSES

rattan style chair with white cushion

seo for beginners

SEO (short for Search Engine Optimization) is how you help your website show up when people are searching for what you offer. It’s what makes it possible for someone to type into Google and actually find you — not your competitors. Good SEO helps your business get seen by the right people, brings in more traffic, more inquiries, and creates real, long-term growth.

There are four main parts (or “pillars”) that make SEO work:

  • Technical SEO: Making sure your website runs smoothly behind the scenes — it’s fast, mobile-friendly, and easy for search engines to read.

  • On-Page SEO: Setting up each page on your website with the right keywords, headings, and content so it’s clear what you do.

  • Off-Page SEO: Building trust with Google by getting mentions, links, and connections from other websites (like getting a great review or a feature somewhere).

  • Content: Regularly adding valuable, helpful content like blogs or updates that show you’re active, knowledgeable, and worth paying attention to.

But here’s the important part: SEO isn’t something you do once and forget about. It takes time to build momentum, and you have to keep “feeding” it — just like watering a plant or tending a garden. If you stay consistent, your SEO will keep growing, bringing more people to your site, helping your business get stronger, and setting you up for long-term success.

computer and glass of water

helpful seo tips

Want to learn how to get found online without feeling overwhelmed by all the SEO jargon? I’ve got you. Head over to the blog for simple, doable SEO tips, smart keyword strategies, and ideas to help your website (and your business) shine.

SEO made simple : my Wedding Florist’s Guide to Getting Found Online

Ready to grow your floral business and get found by more dream couples? This is the SEO guide I created whilst growing my wedding florist business - landing at the top of Google page one for my local area.

This free, in-depth guide walks you through everything you need to know about optimizing your SEO as a wedding florist — from setting up your website for success to choosing the right keywords for your website copy, blog posts, and even your social media content.

Inside, you'll find actionable tips, real examples, and a curated list of must-use keywords to help boost your online visibility, connect with your ideal clients, and start booking more weddings organically.

5 steps to seo success

Want to get your website seen by more of the right people? These 5 steps to SEO success walk you through how to build a strong online presence, improve your Google rankings, and attract more of your ideal clients — without the overwhelm. Whether you're a creative business owner, wedding florist, or service provider, this guide covers everything from keyword research to on-page SEO and content strategy, giving you a clear, simple roadmap to grow your organic traffic and get found online.

frequently asked questions

  • SEO (Search Engine Optimization) helps your website show up when people are searching for services like yours. It makes your business more visible online, connects you with the right audience, and brings in more leads — without needing to constantly post on social media.

  • Yes! Having a beautiful Squarespace website is a great start, but SEO makes sure people can actually find it. I’ll optimize your site structure, keywords, and content so it ranks better in Google and reaches your ideal clients.

  • My SEO support is tailored to your business and goals. It usually includes keyword research, on-page SEO optimization, blog SEO support, and setting up Google Analytics and Google Search Console. I'll also provide SEO recommendations you can easily implement yourself if you prefer.

  • SEO is a long game (and a powerful one). Most clients start seeing improvements within 3–6 months, depending on your niche, competition, and consistency. I focus on building sustainable SEO strategies that grow your visibility over time.

  • Absolutely. If you already have a website you love, I can audit it for SEO opportunities, optimize your pages and blog posts, and create a strategy to help your site perform better in search results without needing a full redesign.

  • SEO for creatives isn’t just about getting traffic — it’s about attracting the right audience who connects with your style and work. I design SEO strategies specifically for creative businesses, focusing on showcasing your brand’s personality, visuals, and services in a way that feels natural while helping you rank higher on Google and bring in more of your ideal clients.